I am watching The Billion Dollar Code, a 2021 German television miniseries on Netflix, and it struck me that art and technology are interconnected. Terravision, the purported precursor of Google Earth was conceived as an art project. The team funded by Deutsche Telekom consisted of more artistic than technical people.
In episode 2, when Juri Müller conceptualizes the future of Terravision, an algorithm that ties together satellite images of the Earth, he says, “now it is empty, only form. But what happens if we fill it with content?” He elaborates, “If you fill Terravision with content, it would become a portal to a database with the knowledge of the whole world.” The leading duo goes on to speak about virtual reality.
I cannot but smile at the use of the keywords – content, database, knowledge, portals. Technology is potent but it is just a shell that needs to be filled with the right content and marketing to explore its full potential. A code can be written and a graphical element designed only after an idea is conceived. Ideas and thoughts are a part of the creative mental process involving intuition, inspiration, logic, reasoning, research, and imagination, which are eventually expressed on the drawing board. This expression is art!
The soul of technology is art. Without aesthetics, technology may not touch human lives. We want slim Smart TVs, foldable devices, colored straps for smartwatches, and a touch of beauty and style in all of our technology-enhanced lives. Innovation is a popular keyword in technology and engineering organizations. Being innovative is being creative and every innovation starts with art and creativity.
As a technical communicator, I find myself at the intersection of art and technology; creativity and code. It is the byline that describes everything I strive for in my professional life. I want to see and bring out the soulful side of technology, through relevant content that connects people with their devices. I am a creative person who believes in the future of technology, and for me, art and technology are inseparable.
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